«A business is not just an economic entity held together by interest; it is a moral community with roots in its local area».
«A business lives and operates in a city, and if there is suffering in this city it cannot be overlooked; one cannot turn the other cheek and say “I have done everything I could in my own home, and I don't care what happens outside”».
«When the moral community is broken and society is only united by its quest for power and profit, by pride and hypocrisy and deceit, the writing is on the wall for its destiny».
«The work everyone does is like so many bricks which can be used to build and develop the business. But the bricks must be joined with a solid bond. People must work together as a team».
«Businesses prosper when everyone, from the Chairman to the office boy, feels united, part of a community, and everyone has a common goal».
«Beauty and all things good create a single spiritual force which we must always cultivate, and which we can always tap into».
«At Barilla, we have always produced food, and we have always done so according to the principle that it was our duty to only give people what we would give our own children».
«It was important for everyone to know this. Everyone needed to take action and work towards this goal: Working to give people good bread, and to do good for deserving people in need».